Internet Marketing
How
to Quickly and Easily Create Your Own Information Products for Fun
and Profit
By Terry Dean
To take maximum profits away
from the table in your own internet business, you must be the
prime source of a hot product or service. What I am going to
present to you today is one easy step-by-step system to create
your own product that is 100% easier than writing a book or
creating a report.
Information Products are the
ideal business to start if you are looking for an online
business...They are easy to produce, simple to ship, and can enjoy
high markups because people are not paying for the physical form
the product is delivered in. They are paying for the valuable
information contained within.
Although most people only see
reports and books when we speak of information products, I want
you to see just how versatile this market can be. You could
produce software, videos, audios, newsletters, secret sites, and
more. The only limitations in this
business are the ones you create yourself.
You may say to me, "But
Terry, I just don't know how to do anything that people
want!" Well, I have a solution for that problem. If you have
found a market that wants a product of a certain nature, contact
an expert and do an interview with them...then sell that tape!
(Most experts will do the tape with you right over the phone for
just the cost of consulting - Usually $100 - $1000)
If you do have knowledge that
people want (Which I highly expect is true even if you won't admit
it to me)...then you can do your own audio tape course.
Below I am going to give you a
quick 6 step system for creating your own tapes...and then we will
do a short overview on how to contact an expert and get them to do
a tape with you.
Step 1 - Make a list of
your hobbies, interests, and problems which you can solve.
Do people come to you often
and ask for your advice on certain things? If so...there is a
product idea! Design a product that solves their problems. Find a
Problem or a Desire people have that you have overcome, and then
the system you followed is the basis for your product.
Do you train dogs? There's a
product.
Do You Build Model Airplanes?
There's a product.
Do You Save Money through
Auctions? There's a product.
Did you figure out how to set
up a web site? There's a product.
Do you Get Top 10 Rankings on
Search Engines? There's a product.
Do you write killer sales
letters? There's a product.
Product ideas are all around
you...There are probably at least half a dozen products inside you
waiting for the chance to come out!
Step 2 - Research Your
Targeted Market to Find Out What they are Interested in.
If you plan to sell your
product online, make sure there is a market for it first before
you ever create the product. Visit forums and newsgroups using http://www.forumone.com
and http://www.dejanews.com
and do some research. Prepare a short Questionnaire and give
something away free to people who answer it for you.
Corporations spend millions of
dollars a year in research...but as a small home business you can
do your research for free online through contacting and networking
through newsgroups, forums, and mailing lists.
Step 3 - Purchase the
necessary equipment.
You don't have to go to a
studio to record your tape unless you have an unlimited budget. If
you can afford a studio, it will produce a little better tape, but
for most people starting out that is just another undue expense.
Go down to your local Radio
Shack and purchase high quality audio tapes and a dynamic
microphone. A good one will probably cost you between $40 and
$100...Ask one of the sales representatives to recommend a good
one. If you need an adapter for your tape recorder, get one of
those as well.
If you don't own a double
cassette deck, you will probably want to get one of those...Why?
You can also dub your first couple of tape sales right there in
your home and wait to send it out to a duplicator until you know
for sure it is a real hot seller.
Notice that you don't need
expensive equipment to get started in this business...although you
may upgrade later as you go on.
Step 4 - Make An Outline.
When you did your research in
step 2, what were your potential customers interested in most?
Now, create a product that gives a step by step training on how to
overcome that problem or achieve that objective.
Rack your brain and come up
with steps that will take your customers to their desired
solution. You have to make it simple. This is probably the most
difficult part of your product...You have to boil down all of your
research, your experience, and come up with a simple system people
can follow to achieve their objective.
Step 5 - Record your tapes.
Now, shut off the phones...and
set-up your little recording studio. Make a time on your schedule
to do your tape or your series and stick to it...because you will
probably want to procrastinate the process into oblivion.
Sit down and record under 60
minutes for the tape (Note most tapes actually have 62 - 64
minutes on them). You have to be careful to stop way before the
end of the tape so that there is room to record an intro or a
"Please turn the tape over" message.
Step 6 - Start Marketing
today.
How much is your tape worth?
You can sell an individual audio tape for $9.95 - $29.95 depending
on the subject OR you can produce a series of tapes...I have seen
these sell for as much as $495 if they were on the right topic.
You really have to test your price.
Any secretarial service can
transcribe your tapes for you if you want to produce a higher
priced product out of them. You do a little bit of editing to
them, combine your new manual to the tapes, and you have a higher
valued product to sell.
How to Get an Expert to Do
the Work For You!
If you just can't come up with
an idea of a decent product for yourself, find an expert to do one
for you...
You would still have to do
Step One, Two, and Three yourself coming up with the product idea,
researching, and purchasing the equipment. Note that when you
purchase the equipment for this you may need to buy a microphone
which hooks into your telephone (Ask the friendly sales people at
Radio Shack and they will have just what you need).
Then, contact the right
experts for the mission. Find people who are experts in the areas
you want to present to your customers and send them a letter
telling them exactly what you want to do...Most experts will agree
to this if you approach them correctly.
Show them the benefits they
get out of this...
- You
are doing the market research to find a hot product.
- You
are paying them their regular consulting rate for the tape.
- You
will prepare the questions for them to answer and give them
ahead of time unless they already have something ready.
- You
will give them Full Reprint rights to the tape so both you and
them can sell it.
- They
will be able to present other products and services they have
for sale on the backend of the tape.
It is definitely a Win-Win
situation. They get all of those benefits and you have a new
product to sell in your business.
Not the Only Way - But It
is a Good Start for You
This is not the only way to
create information products by any means, but it is enough to get
you started. Are you going to make some mistakes...YES....but you
will have started in the right direction. If you follow this
process, you will have your own hot product to sell online for
years to come. All you have left to do is write the ad...but that
is a subject for another day.
Terry Dean, a 5 year veteran
of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests
and Uses Every Single Month" Click here to Find Out More: http://www.netbreakthroughs.com
Table of
Contents
|
